Audience Questionnaire

I sent these questions to a selection of my peers in order to gather relevant information that would help me to create an effective advertisement.

 The first question I asked helped me to figure out which age demographic my target audience is.
70% of people said that they were within the range of 17-19 y/o; 20% of them said they were between 20-22, and the last 10% were 23+.

 The next question was asked to determine how whether my target audience consumes Pot Noodle products. 55% of people said that they do, and the remaining 45% said that they do not.

 Question 3 was asked to ascertain whether current Pot Noodle marketing is effective or not. 40% of people said that they have, while 60% of people said that they have not. This tells me that perhaps the current marketing of Pot Noodle products is insufficiently effective.

 The last question was asked to find out if current Pot Noodle advertisements are entertaining. The sample for this question was significantly smaller than that of the previous questions, as only 40% of people in the survey had seen a Pot Noodle advertisement recently.
 75% of people said that they did enjoy the advert that they had seen, with the remaining 25% of people being indifferent.
 This tells me that current Pot Noodle ads are somewhat on the right track, and means that I will need to analyse and consider what they did and didn't do successfully.

TV Advert Evaluation

Above are five questions I asked five of my peers whom had seen my re-branding advert.
 All five of my respondents managed to figure out what the ad was about; all of them saying something along the lines of 'Two guys make a deal with a Pot Noodle'.
 When asked "Who do you think this ad will appeal to?" most of my respondents said 'I don't know', but two of them said they think this would appeal to teenagers, without giving any reason why. This was not what I intended from my advertisement; real Pot Noodle ads already appeal to this audience, I intended to appeal to slightly more mature audiences, to do this I tried to make it a little less 'goofy' than existing Pot Noodle ads.
I asked my peers if they would purchase the product based on this advertisement: three of them said that they would, and two said that they would not; one of whom gave the reasoning that "I would buy a Pot Noodle if I wanted one, not because I liked one of their adverts".
 Most of my respondents couldn't manage to think of anything specific about the ad that they liked; one of them said that they like how it is goofy, but "in a serious way".
 Three of my respondents said that they disliked the lighting of the short, saying that it was too dark in most of the shots. They also pointed out various inconsistencies in shot framing, lighting and composition.

 We chose Pot Noodle as our product at the last minute; we had already done our re branding presentations and ideas, when one member of our group suggested we try to recreate one of our previous pieces with new characters, and an emphasis on Pot Noodle.

 I think that our finished ad could effectively sell the product if the quality of production was a little higher; unfortunately due to our lack of experience in film making, we ended up with various errors in lighting consistency, and composition. If we were able to eliminate these inconsistencies I think that our production would have been very effective. 

 I think our clarity of communication in this ad was effective, the point of the ad was that one of the individuals forgot to bring the payment, instead attempting to exchange a Pot Noodle laying in their bag, which brings him success; telling the audience that 'you never know when you might need it', further re enforced by the tagline at the end of the ad, stating that exact thing.

TV Advert Analysis

Re-branding Pre-Production Paperwork

TV Advert - Final Product

Rebranding Presentation

TV Adverts Feedback

Labels